Primaline Health LLC (“Primaline,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you access our website, create an account, place an order, submit an intake form, purchase products or services, communicate with us, or use any Primaline platform, service, feature, form, messaging channel, or related offering.

This Privacy Policy applies to shop.primalinehealth.com and any Primaline-controlled website, checkout page, intake page, account portal, support channel, SMS program, email program, or service that links to this Privacy Policy.

This Privacy Policy does not replace any Notice of Privacy Practices provided by a licensed healthcare provider, pharmacy, laboratory, or other HIPAA-covered entity. Where HIPAA applies to Protected Health Information maintained by a covered healthcare provider, pharmacy, laboratory, or their business associate, the applicable HIPAA Notice of Privacy Practices and applicable healthcare privacy laws may also govern.

By using Primaline services, you acknowledge this Privacy Policy and agree that your use of our services is also subject to our Terms & Conditions and any additional notices, consents, authorizations, or terms presented to you.

Privacy at a Glance

Primaline is built around transparency, structure, and trust. Here is the short version:

- We collect information needed to operate our website, process orders, coordinate provider review, support pharmacy fulfillment, coordinate labs or consultations, provide customer support, and comply with legal obligations.

- We do not sell your personal information.

- We do not sell health intake information, Protected Health Information, or consumer health data.

- We do not knowingly use health intake information, prescription information, lab information, pharmacy information, or Protected Health Information for targeted advertising.

- We may share information with licensed providers, pharmacies, laboratories, payment processors, shipping carriers, technology vendors, compliance vendors, and service providers when needed to provide Primaline services.

- Marketing emails and text messages are sent only where you consent or where permitted by law.

- You can opt out of marketing emails through the unsubscribe link.

- You can opt out of SMS messages by replying STOP.

- You can submit privacy requests by emailing [email protected] with “Privacy Request” in the subject line.

- HIPAA-related requests should be sent to [email protected] with “HIPAA Request” in the subject line.

1. Information We Collect

We may collect the following categories of information, depending on how you interact with Primaline.

A. Account and Contact Information

This may include:

- Name

- Email address

- Phone number

- Date of birth

- Age verification information

- Shipping address

- Billing address

- Account login credentials

- Account preferences

- Communication preferences

- Customer support identifiers

- Any information you provide when creating or managing an account

B. Order, Purchase, and Transaction Information

This may include:

- Products purchased

- Services requested

- Order history

- Cart activity

- Checkout activity

- Product category

- Subscription or refill information, if applicable

- Fulfillment status

- Shipping details

- Tracking details

- Return, refund, cancellation, or chargeback information

- Support tickets

- Payment status

- Authorization status

- Transaction records

- Tax, accounting, and compliance records

C. Health Intake, Prescription, and Eligibility Information

If you use Primaline for prescription therapies, provider review, lab coordination, or consultation-related services, we may collect information such as:

- Medical history

- Current medications

- Allergies

- Symptoms

- Health goals

- Lifestyle information

- Prior treatment history

- Prescription history

- Lab results

- Identity verification information

- Age verification information

- Photo verification or identification images, if requested

- Intake questionnaire responses

- Provider communications

- Pharmacy-related information

- Eligibility information

- Treatment preferences

- Other information you submit for clinical review, prescription review, lab coordination, or consultation support

Certain health intake, prescription, provider, pharmacy, laboratory, or medical communications may be considered Protected Health Information (“PHI”) when maintained by or on behalf of a HIPAA-covered healthcare provider, pharmacy, laboratory, or their business associate.

Certain health-related information may also be considered consumer health data under certain state privacy laws, even when HIPAA does not apply.

D. Payment Information

We may collect payment-related information such as:

- Billing name

- Billing address

- Payment method type

- Transaction amount

- Payment authorization status

- Fraud-prevention signals

- Chargeback status

- Refund status

- Payment processor identifiers

- Other payment-related transaction details

Full credit card and debit card numbers are processed by our payment processor. Primaline does not intentionally store full payment card numbers on its own servers.

E. Lab, Provider, Pharmacy, and Partner Information

Where applicable, we may receive information from or share information with:

- Licensed healthcare providers

- Pharmacies

- Laboratories

- Identity verification vendors

- Age verification vendors

- Payment processors

- Shipping carriers

- Fulfillment partners

- Compliance vendors

- Customer support vendors

- Technology providers

- Other service providers involved in processing orders, reviewing eligibility, coordinating lab testing, providing support, or fulfilling services

F. Communications Information

If you contact us by email, SMS, form, chat, phone, social media, customer support ticket, or other communication channel, we may collect:

- Message contents

- Contact information

- Support request details

- Attachments you provide

- Communication date and time

- Customer service notes

- Response history

- Preferences and instructions you provide

Do not use Primaline websites, forms, emails, SMS, chat, or customer support channels for emergencies.

G. Device, Usage, and Browsing Information

We may collect information about how you access and use our website, including:

- IP address

- Browser type

- Device type

- Operating system

- Device identifiers

- Approximate location

- Referring URLs

- Pages viewed

- Links clicked

- Products viewed

- Search activity

- Session data

- Cart activity

- Cookie identifiers

- Pixel identifiers

- Analytics information

- Date and time of visits

- Website performance data

H. Cookies, Analytics, and Advertising Measurement Information

We may use cookies, pixels, tags, analytics tools, and similar technologies to:

- Operate the website

- Keep you signed in

- Remember preferences

- Maintain cart functionality

- Measure website performance

- Improve website design and customer experience

- Understand traffic and product interest

- Measure marketing effectiveness

- Prevent fraud and misuse

- Support customer support and operational analytics

We do not knowingly provide health intake information, prescription information, lab information, pharmacy information, provider communications, or PHI to advertising platforms for targeted advertising.

2. How We Use Information

We may use information for the following purposes:

- Operate, maintain, and improve the website

- Create and manage customer accounts

- Process orders, payments, authorizations, refunds, and transactions

- Coordinate provider review for prescription therapies

- Coordinate pharmacy fulfillment where applicable

- Coordinate laboratory testing where applicable

- Coordinate provider consultations where applicable

- Verify identity, age, eligibility, and compliance requirements

- Fulfill, ship, and track orders

- Provide customer support

- Respond to inquiries and service requests

- Send order updates, tracking updates, service messages, account notices, document notifications, intake reminders, support responses, and other transactional communications

- Send marketing communications where you have consented or where permitted by law

- Personalize website functionality and customer experience

- Maintain product, service, and compliance records

- Prevent fraud, misuse, abuse, unauthorized access, chargebacks, unlawful transactions, and security incidents

- Monitor and improve website performance

- Conduct internal analytics and business operations

- Maintain tax, accounting, payment, legal, regulatory, pharmacy, healthcare, and compliance records

- Enforce our Terms & Conditions

- Protect our rights, safety, property, customers, providers, pharmacies, laboratories, vendors, and partners

- Comply with applicable laws, regulations, legal processes, subpoenas, court orders, government requests, and regulatory obligations

We do not use health intake information, prescription information, lab information, pharmacy information, provider communications, or PHI for targeted advertising.

3. Prescription Services, Provider Review, and Health Information

Primaline may facilitate access to prescription therapies, provider review, lab coordination, pharmacy fulfillment, or related support services.

Licensed healthcare providers, pharmacies, and laboratories may be independent third parties. They may collect, maintain, use, and disclose health information according to their own legal obligations, professional responsibilities, and applicable notices.

If you submit health intake information for prescription therapy or provider review, that information may be shared with licensed healthcare providers, pharmacies, laboratories, and related service providers for purposes such as:

- Clinical review

- Eligibility review

- Treatment-related communications

- Prescription review

- Pharmacy fulfillment

- Lab coordination

- Identity verification

- Patient support

- Payment and healthcare operations

- Regulatory compliance

- Legal and recordkeeping obligations

Primaline is not an emergency medical provider. Do not use Primaline websites, email, SMS, chat, forms, or customer support channels for medical emergencies. If you believe you are experiencing a medical emergency, call 911 or seek immediate medical attention.

4. HIPAA-Related Information

Some information collected through Primaline services may be subject to HIPAA when it is created, received, maintained, or transmitted by a HIPAA-covered healthcare provider, pharmacy, laboratory, or their business associate.

Where HIPAA applies, PHI may be used or disclosed for treatment, payment, healthcare operations, legal compliance, and other purposes permitted or required by HIPAA and applicable law.

Primaline may act as a service provider or business associate to certain healthcare providers, pharmacies, laboratories, or related entities when required by law and contract. Where required, Primaline will handle PHI according to applicable business associate agreements and applicable HIPAA requirements.

This Privacy Policy does not replace a HIPAA Notice of Privacy Practices issued by a covered healthcare provider, pharmacy, laboratory, or other covered entity. If a covered entity provides you with a Notice of Privacy Practices, that notice may describe additional rights and obligations related to PHI.

HIPAA-related requests should be emailed to:

[email protected]  

Subject line: HIPAA Request

We may route your request to the appropriate provider, pharmacy, laboratory, or other responsible party when that entity maintains the relevant record or is legally responsible for responding.

5. Consumer Health Data Notice

Certain state laws may define health-related information broadly as “consumer health data,” even when HIPAA does not apply. Depending on your state and how you interact with Primaline, consumer health data may include information that identifies or can reasonably be associated with you and relates to your health status, health goals, symptoms, medications, lab testing, prescription interests, treatment preferences, health-related purchases, or interactions with health-related products or services.

Categories of Consumer Health Data We May Collect

We may collect consumer health data such as:

- Health intake responses

- Medical history

- Medications

- Allergies

- Symptoms

- Lab results

- Health goals

- Treatment preferences

- Prescription therapy interest

- Provider review information

- Pharmacy fulfillment information

- Consultation information

- Health-related product or service purchase history

- Identity or age verification related to health services

- Communications with support about health-related products or services

Sources of Consumer Health Data

We may collect consumer health data from:

- You

- Your account

- Intake forms

- Checkout forms

- Provider communications

- Pharmacy partners

- Laboratory partners

- Identity verification vendors

- Customer support communications

- Service providers involved in providing requested services

Why We Collect Consumer Health Data

We may collect consumer health data to:

- Provide products or services you request

- Coordinate provider review

- Coordinate prescription review

- Coordinate pharmacy fulfillment

- Coordinate lab testing

- Provide consultations

- Verify eligibility

- Verify identity or age

- Provide customer support

- Maintain required records

- Comply with legal, healthcare, pharmacy, tax, payment, and regulatory obligations

- Protect against fraud, misuse, and unlawful activity

Consumer Health Data We May Share

We may share consumer health data only as needed to provide requested services, operate Primaline, comply with law, or protect rights and safety. Categories of recipients may include:

- Licensed healthcare providers

- Pharmacies

- Laboratories

- Identity verification vendors

- Payment processors

- Shipping and fulfillment partners

- Customer support vendors

- Hosting and technology vendors

- Compliance and security vendors

- Legal, accounting, and professional advisors

- Government authorities, courts, regulators, or law enforcement when required or permitted by law

We do not sell consumer health data.  

We do not knowingly use consumer health data for targeted advertising.  

We do not disclose health intake information, prescription information, lab information, pharmacy information, provider communications, or PHI to advertising platforms for targeted advertising.

6. How We Share Information

We may share information as described below.

A. Licensed Healthcare Providers

Providers may receive intake information, identity information, contact information, health information, lab information, prescription-related information, and communications necessary to review eligibility, request additional information, communicate with you, prescribe where appropriate, deny where appropriate, and maintain required clinical records.

B. Pharmacies

Pharmacies may receive prescription information, patient information, contact information, shipping information, payment or authorization status, and other information necessary to fulfill approved prescription orders, provide pharmacy services, communicate with you, and maintain required records.

C. Laboratories

Laboratories may receive information necessary to process lab orders, verify identity, perform testing, deliver results, coordinate provider review, and maintain required records.

D. Payment Processors

Payment processors may receive payment, billing, fraud-prevention, authorization, refund, chargeback, and transaction information needed to process payments and prevent fraud.

E. Shipping Carriers and Fulfillment Partners

Shipping carriers and fulfillment partners may receive your name, shipping address, contact information, order details, tracking information, delivery instructions, and fulfillment-related information.

F. Technology and Service Providers

We may use vendors for:

- Website hosting

- Cloud storage

- Analytics

- Customer support

- Email delivery

- SMS messaging

- CRM

- Order management

- Payment processing

- Fraud prevention

- Security

- Identity verification

- Age verification

- Compliance

- Intake forms

- Document management

- Operational support

These service providers are permitted to use information only as needed to provide services to Primaline or as otherwise permitted by applicable law and contract.

G. Professional Advisors

We may share information with attorneys, accountants, auditors, consultants, insurers, compliance advisors, and other professional advisors where necessary for business, legal, compliance, tax, insurance, or risk-management purposes.

H. Legal, Regulatory, and Safety Purposes

We may disclose information when required or permitted by law, regulation, subpoena, court order, government request, law enforcement request, legal process, pharmacy or healthcare compliance requirement, or where we believe disclosure is necessary to:

- Comply with law

- Protect rights and property

- Prevent fraud or misuse

- Protect customers, providers, pharmacies, laboratories, vendors, partners, or the public

- Enforce our Terms & Conditions

- Respond to disputes, claims, investigations, or chargebacks

- Protect the security and integrity of Primaline services

I. Business Transfers

If Primaline is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, transfer of business operations, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

7. We Do Not Sell Personal Information

Primaline does not sell personal information.

Primaline does not sell health intake information, PHI, consumer health data, prescription information, lab information, pharmacy information, or provider communications.

Primaline does not share PHI for marketing purposes.

Primaline does not knowingly use health intake information, PHI, consumer health data, prescription information, lab information, pharmacy information, or provider communications for targeted advertising.

If our practices change in a way that requires additional notice, consent, or opt-out rights, we will provide those notices and choices as required by law.

8. Cookies, Pixels, Analytics, and Tracking Technologies

We may use cookies, pixels, analytics tools, tags, SDKs, and similar technologies to operate and improve the website.

These technologies may help us:

- Keep you signed in

- Maintain cart functionality

- Remember preferences

- Measure website traffic

- Improve performance

- Understand product interest

- Detect fraud or misuse

- Analyze customer experience

- Measure marketing effectiveness

- Support operational analytics

You can disable cookies in your browser settings, but some website features may not function properly.

We may use analytics or advertising measurement tools on general website pages. We do not knowingly place advertising pixels on health intake pages in a way that transmits health intake information, prescription information, lab information, pharmacy information, provider communications, or PHI to advertising platforms for targeted advertising.

Where required by applicable law, we honor applicable opt-out preference signals, including Global Privacy Control.

9. SMS / Text Messaging Privacy

If you provide your mobile phone number and opt in to receive SMS/text messages from Primaline Health LLC, you consent to receive text messages from Primaline.

Depending on the consent you provide, messages may include:

- Order updates

- Account notifications

- Document notifications

- Intake reminders

- Tracking updates

- Appointment reminders

- Customer support messages

- Service-related notifications

- Marketing messages

- Promotional offers

- Product updates

- Other communications related to Primaline services

Message frequency may vary. Message and data rates may apply. Consent is not a condition of purchase.

You may opt out at any time by replying STOP to any Primaline text message.

For assistance, reply HELP or contact us at [email protected].

We do not sell your phone number. We do not share your phone number with third parties for their independent marketing purposes.

If you change or deactivate your phone number, you agree to notify us so we can update our records.

10. Email Communications

By submitting your email address, creating an account, placing an order, submitting a form, or contacting Primaline, you may receive transactional or service-related emails, including:

- Order confirmations

- Shipping updates

- Tracking updates

- Account notices

- Intake reminders

- Document notifications

- Customer support responses

- Security notices

- Service updates

- Legal or policy notices

If you opt in to marketing emails or where marketing emails are otherwise permitted by law, you may receive promotional communications, product updates, educational content, offers, and brand communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email.

Transactional and service-related emails may still be sent when necessary to operate your account, process orders, provide services, respond to support requests, comply with legal obligations, or protect Primaline and its customers.

Commercial emails from Primaline must not use misleading sender information or deceptive subject lines and must include a valid postal address and a clear opt-out method where required by law.

11. State Privacy Rights

Depending on where you live and subject to applicable legal exceptions, you may have privacy rights under state law, including the right to:

- Confirm whether we process your personal information

- Access personal information we maintain about you

- Correct inaccurate personal information

- Delete personal information

- Receive a portable copy of personal information

- Opt out of certain targeted advertising

- Opt out of certain sales or sharing of personal information

- Limit certain uses or disclosures of sensitive personal information where applicable

- Withdraw consent where processing is based on consent

- Appeal certain privacy request decisions

- Not be discriminated against for exercising privacy rights

To submit a privacy request, email:

[email protected]  

Subject line: Privacy Request

We may request information to verify your identity before processing your request. We may decline or limit a request where permitted by law, including where information must be retained for legal, healthcare, pharmacy, payment, tax, security, fraud-prevention, dispute-resolution, or compliance reasons.

If you disagree with our response, you may appeal by replying to our response email with:

Privacy Appeal

Authorized agents may submit requests where permitted by law. We may require proof of authorization and verification of identity before processing an agent request.

12. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Primaline.

Categories of Personal Information We May Collect

We may collect:

- Identifiers

- Contact information

- Account information

- Commercial information

- Transaction information

- Internet or electronic network activity

- Geolocation information at an approximate level

- Sensitive personal information where necessary to provide requested services

- Health-related information you provide

- Professional or employment-related information if you provide it

- Inferences based on your interactions with Primaline

- Communications with customer support

Sources

We may collect information from:

- You

- Your account

- Your device

- Your browser

- Checkout forms

- Intake forms

- Providers

- Pharmacies

- Laboratories

- Payment processors

- Shipping carriers

- Identity verification vendors

- Service providers

- Customer support channels

Business or Commercial Purposes

We may use information for the purposes described in this Privacy Policy, including order processing, provider review, pharmacy fulfillment, lab coordination, customer support, security, fraud prevention, compliance, analytics, marketing where permitted, and website operation.

Disclosure

We may disclose personal information to the categories of recipients described in this Privacy Policy.

Sale or Sharing

We do not sell personal information.

We do not sell health intake information, PHI, consumer health data, prescription information, lab information, pharmacy information, or provider communications.

We do not knowingly share health intake information, PHI, consumer health data, prescription information, lab information, pharmacy information, or provider communications for targeted advertising or cross-context behavioral advertising.

If any website analytics or advertising measurement activity is considered a “sale” or “sharing” under applicable California law, you may opt out by contacting us at [email protected] with “Do Not Sell or Share” in the subject line or by using any available cookie preference tool on our website.

Sensitive Personal Information

We use sensitive personal information only as reasonably necessary to provide requested services, process transactions, maintain security, prevent fraud, comply with law, or as otherwise permitted by law.

13. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, destruction, or loss.

These safeguards may include:

- Encryption

- Access controls

- Secure systems

- Vendor controls

- Authentication controls

- Monitoring

- Internal policies

- Security procedures

- Data minimization

- Role-based access

- Contractual confidentiality obligations

No method of transmission or storage is completely secure. We cannot guarantee absolute security.

If you believe your account or information has been compromised, contact us immediately at:

[email protected]

14. Data Breach and Security Incident Notice

If we become aware of a data security incident involving your information, we will investigate and provide notices as required by applicable law.

Where HIPAA applies, breach notices may be handled by or coordinated with the applicable covered entity, provider, pharmacy, laboratory, or business associate.

Where the FTC Health Breach Notification Rule or state health data laws apply, we will provide notices as required by applicable law.

Where a provider, pharmacy, laboratory, technology vendor, payment processor, or other partner is responsible for the data involved, that party may provide notice or coordinate with Primaline as required by law.

15. Data Retention

We retain information for as long as reasonably necessary to:

- Provide services

- Maintain accounts

- Process orders

- Fulfill transactions

- Coordinate provider review

- Coordinate pharmacy fulfillment

- Coordinate lab testing

- Provide customer support

- Comply with legal and regulatory obligations

- Maintain healthcare, pharmacy, tax, accounting, payment, and compliance records

- Resolve disputes

- Enforce agreements

- Prevent fraud and misuse

- Maintain business records

- Protect legal rights

Medical, prescription, pharmacy, lab, provider, and healthcare-related records may be retained according to applicable federal and state recordkeeping requirements.

When information is no longer needed, we may delete, de-identify, aggregate, or securely archive it, subject to applicable law.

16. De-Identified and Aggregated Information

We may create de-identified, anonymized, or aggregated information that does not reasonably identify you.

We may use de-identified or aggregated information for analytics, business operations, product improvement, compliance, research, reporting, and other lawful purposes.

Where required by law, we will maintain and use de-identified information without attempting to re-identify it, except as permitted by law.

17. Children

Primaline is not intended for children or anyone under 18.

We do not knowingly collect personal information from individuals under 18.

If we learn that information from someone under 18 has been collected, we will take reasonable steps to delete it unless retention is required by law.

If you believe a minor has provided information to Primaline, contact us at:

[email protected]

18. International Visitors

Primaline operates in the United States and is intended for U.S. residents only.

If you access Primaline services from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country.

By using Primaline services, you understand that your information may be processed in the United States.

19. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, social media pages, payment providers, pharmacy systems, lab portals, provider systems, or other external services.

We are not responsible for the privacy practices, content, policies, or security of third-party websites or services.

You should review the privacy policies and terms of any third-party websites or services you use.

20. Financial Incentives

Primaline may offer promotions, discounts, loyalty benefits, referral offers, or other incentives from time to time.

If any program is considered a financial incentive or price/service difference under applicable privacy law, we will provide any required notice and obtain any required consent before you participate.

You may withdraw from such programs as described in the applicable program terms.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The “Last updated” date reflects the most recent version.

If we make material changes, we may notify you by email, website notice, account notice, or another reasonable method where required by law.

Your continued use of Primaline services after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact:

Primaline Health LLC   

Miami, Florida  

United States

Email: [email protected]

For HIPAA-related requests, use subject line: HIPAA Request  

For privacy rights requests, use subject line: Privacy Request

For privacy appeals, use subject line:

Privacy Appeal

For opt-out requests, use subject line:

Do Not Sell or Share